Chord Company Rumour X Speaker Cable Terminated Pair

What Hi-Fi? multiple award winner . The prime all-rounder speaker cable choice for any high-spec sound/vision system. High performance technology with discreet proportions. Tried, tested and recommended by audio manufacturers, custom installers and end-users.

Chord Rumour was The Chord Company’s attempt at producing a speaker cable. The first being a copper and polyethylene flat design in single and bi-wire configuration called Myth/Legend. Investigating speaker cables that used silver-plated conductors in combination with PTFE insulation. Experimenting with twisted pair conductor configurations, as at the time, heavy gauge parallel conductors were the standard for speaker cables.

Chord Rumour launched in 1996,  it was one of the smallest speaker cables available (16 AWG). Retailers would take it into their demo rooms looking dubious and come out looking surprised and delighted.  It sounded a lot bigger than it looked, it carried detail and dynamics really well and it was more coherent than just about any other cable around.  As people got over the size and listened, rather than looked, it became a very popular cable. Apart from cosmetic changes it remained unchanged for many years.